The Business Buddha

You’re like a Business Buddha?


Last week while I was enjoying a game of golf with a friend in the education field he asked me more about our company.  When I explained a few of our key offers, Marty paused and asked, “so you’re like a Business Buddha”?  I laughed at first and before I could explain otherwise I thought we should explore that idea for fun.


Before I begin, the purpose of this blog is not to offend any religious group or person.  Keep in mind it is only to help explain parts of our business to those that love the power of a good analogy.


What triggered my friend’s comparison of our business to Buddhism?  He does after all have a baseline understanding of Buddhism as we both have a mutual friend who has been a Buddhist monk for over 20 years.  When he asked me what corporate coaching entailed, I kept it high level, answering that we help our clients become better leaders by understanding themselves and the environment they need to thrive in.  Once they are mindful of their actions, better decisions can be made and lead to becoming more successful. At a high-level Buddhism does have a specific focus on “right mindfulness”, so I can see how Marty connected those dots.


During our discussion I didn’t elaborate on our specific focus on the development of emotional intelligence (EQ).  While EQ has 4 quadrants to work through, the overall theme is around mindfulness.  Being mindful of your actions and thoughts while they occur, before you can formulate and improve your response is a critical leadership trait.  In the business world EQ development strengthens your skillset around managing yourself and others (social improvement).


Another key practise in Buddhism is meditation.  Looking up a Buddhist definition of meditation I found: A wide range of meditation practices has developed in the Buddhist traditions, but “meditation” primarily refers to the practice of dhyana c.q. jhana. It is a practice in which the attention of the mind is first narrowed to the focus on one specific object, such as the breath, a concrete object, or a specific thought, mental image or mantra. After this initial focussing of the mind, the focus is coupled to mindfulness, maintaining a calm mind while being aware of one’s surroundings.

Before you give me a Kevin O’Leary kumbaya, take a look at the picture of Bobby Axelrod.  The lead character in the show Billions goes into a Blue room to meditate on a regular basis to gain his edge and his focus.  Just a TV show, but there are many real-life examples of highly successful individuals that attribute their success to some form of mental sharpening exercise. Bobby also has a full-time coach on board to keep him focused and on task.  One primary role of a good coach is to hold up a mirror for their clients, so they can assess their current state and future areas of leadership growth.  This is a form of self-reflection, albeit done with the help of a certified coach.


All I can conclude, before issuing the trademark and ordering up a bunch of T-Shirts for The Business Buddha, is that the two things coaching, and consulting have in common with Buddhism is meditation/self-reflection and improved mindfulness.  We all know there is more to leadership development conversations, but mindset has been left out of the realm for far too long.

I’ll park the marketing campaign for now and get back to our focus at B Inspired.  The reality is that our coaching and Virtual CFO services are very much dependent on deep reflection by our clients.  Understanding their past, their business, their competition and themselves, are all large factors of their leadership development that their success relies upon.  Maybe we’ll leave it as an inspiring conversation that allowed a good friend to understand some of the foundations of what B Inspired delivers to our clients, or maybe we’ll start shipping The Business Buddha t-shirts for Christmas.

Brett Bourgon


B Inspired Finance Group

B Inspired Leadership Coaching

The Business Buddha